Top 5 U.S. Streaming Service of 2025
The best streaming services in the U.S. continue to offer a flexible, on-demand alternative to cable, but with more complexity and cost than ever before. Nearly every major platform has introduced pricing changes or added ad-supported tiers. Notably, both Disney+ and Hulu raised prices in late 2024, while Netflix discontinued its basic ad-free plan. As a result, choosing a streaming service in 2025 often involves comparing bundles like Hulu + Disney+ + ESPN+, rather than picking just one standalone option.
Netflix, once shaken by password-sharing crackdowns and subscriber churn, has rebounded by focusing on premium originals, global hits, and smarter content recommendations. Despite some user frustration over price hikes, its massive library and high engagement keep it firmly at the top of the U.S. market.
Apple TV+ has evolved from an afterthought into a prestige destination. Known for high-quality, low-volume programming, it’s earned acclaim with shows like Severance, The Morning Show, and Slow Horses, as well as feature films and documentaries that regularly earn awards-season buzz.
These services are only part of the equation. As traditional cable continues to fade, most U.S. households now rely on connected devices, like Roku, Amazon Fire TV, Apple TV, and Chromecast, to access their favorite streaming platforms.
While Netflix maintains leadership in viewership and content breadth, Max (formerly HBO Max) has emerged as one of the most complete platforms, thanks to its mix of scripted dramas, unscripted content, blockbuster films, and now live sports and news. Its updated app and commitment to 4K content make it a strong all-around choice.
Even for viewers who occasionally pause subscriptions, Netflix’s lineup, from Stranger Things and The Witcher to The Crown and newer international series, remains compelling enough to draw people back. And with features like offline downloads, user profiles, and premium picture quality, Netflix continues to set the standard for streaming service functionality in the U.S.
Amazon Prime Video
Market Share: 22% in the U.S.
Starting Price: Included with Amazon Prime ($14.99/month or $139/year); standalone at $8.99/month
Ad-Supported Tier: Introduced in early 2024; ads are now default unless users pay an additional $2.99/month to remove them
Simultaneous Streams: 3
Live TV: Yes – includes live sports such as NFL Thursday Night Football and select NBA games
Exclusive Originals: Yes – notable titles include The Boys, Reacher, The Marvelous Mrs. Maisel, The Rings of Power, and Fallout
Platforms and Devices: Available on a wide range of devices including Amazon Fire TV, Roku, Apple TV, Android TV, iOS, Android, web browsers, PlayStation, Xbox, and most smart TVs
General Information: Amazon Prime Video offers a vast content library, bolstered by its acquisition of MGM Studios. The platform provides a mix of original programming, popular movies, and the option to rent or purchase additional content. Its integration with Amazon's ecosystem and the inclusion of live sports make it a comprehensive entertainment option.
Subscribe to Prime Video.
Netflix
Market Share: 21% in the U.S.
Starting Price: $6.99/month (Standard with ads); ad-free plans start at $15.49/month
Ad-Supported Tier: Yes
Simultaneous Streams: 1–4, depending on the plan
Live TV: Yes
Exclusive Originals: Yes – flagship series include Stranger Things, The Crown, The Witcher, and Bridgerton
Platforms and Devices: Accessible on most devices including smart TVs, streaming sticks, game consoles, mobile devices, and web browsers
General Information: Netflix remains a dominant force in streaming, known for its extensive library of original content and user-friendly interface. The platform continues to invest heavily in diverse programming to cater to a global audience.
Subscribe to Netflix.
Home Box Office – Max (Formerly HBO Max)
Market Share: 14% in the U.S.
Starting Price: $9.99/month with ads; $15.99/month ad-free
Ad-Supported Tier: Yes
Simultaneous Streams: Up to 4
Live TV: Yes – includes B/R Sports and CNN Max
Exclusive Originals: Yes – notable series include Succession, The Last of Us, The White Lotus, and Euphoria
Platforms and Devices: Available on devices such as Roku, Amazon Fire TV, Apple TV, Android TV, iOS, Android, web browsers, PlayStation, Xbox, and select smart TVs
General Information: Max offers a rich blend of premium content from HBO, Warner Bros., DC, and more. The addition of live sports and news has expanded its appeal, positioning it as a comprehensive entertainment hub.
Subscribe to HBO Max.
Disney Plus
Market Share: 11% in the U.S.
Starting Price: $7.99/month with ads; $13.99/month ad-free
Ad-Supported Tier: Yes
Simultaneous Streams: 4
Live TV: No (available through bundle with Hulu + Live TV)
Exclusive Originals: Yes – includes The Mandalorian, Loki, Ahsoka, and The Bear
Platforms and Devices: Accessible on most devices including smart TVs, streaming devices, game consoles, mobile devices, and web browsers
General Information: Disney+ is the go-to platform for family-friendly content, offering a vast library from Disney, Pixar, Marvel, Star Wars, and National Geographic. Bundling options with Hulu and ESPN+ provide additional value for subscribers.
Subscribe to Disney+
Hulu
Market Share: 10% in the U.S.
Starting Price: $7.99/month with ads; $17.99/month ad-free
Ad-Supported Tier: Yes
Simultaneous Streams: 2 (unlimited with add-on)
Live TV: Yes – Hulu + Live TV starts at $76.99/month, includes Disney+ and ESPN+
Exclusive Originals: Yes – includes Only Murders in the Building, The Handmaid’s Tale, and The Bear
Platforms and Devices: Available on a wide range of devices including smart TVs, streaming devices, game consoles, mobile devices, and web browsers
General Information: Hulu offers a robust selection of current TV episodes, original series, and a vast on-demand library. Its Live TV option provides a comprehensive alternative to traditional cable services.
Subscribe to Hulu.
Updated March 12, 2025.